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New VW showroom opens in the Eastern Province

Saudi Arabia, November 7, 2019

JEDDAH — SAMACO Automotive Company, the exclusive dealer for Volkswagen in Saudi Arabia, celebrated recently the opening of its new integrated center in the Eastern Province. The opening of the new center comes as an embodiment of the company’s strategic plan to expand in various regions of the Kingdom, as well as to enhance the presence of the brands under its umbrella which comes in line with the economic vision of Saudi Arabia “Saudi Vision 2030”.

The opening ceremony saw the presence of a number of Volkswagen Middle East representatives, members of the Volkswagen Owners Club in the Kingdom, Volkswagen customers, as well as representatives of the press.

The new Volkswagen Car Center is located on King Fahd Road in the Eastern Province on a total area of 1100 square meters, and is equipped with advanced equipment adapted to the development of the Volkswagen international brand. The new center consists of administrative offices, a spacious showroom dedicated to new cars which can accommodate more than 18 cars, as well as a second showroom dedicated to certified cars. The center also offers a platform for the delivery of new and replaced cars.

Speaking at the opening ceremony, Wayne Banoub, COO of Samaco Automotive, said: 'With the overall positive economic and social changes in the Kingdom, we had to keep up with these developments by implementing our strategic plans. At the Volkswagen brand level, our sales have grown by 37% and we are continuing the development of this brand in Saudi Arabia in collaboration with our partners by launching the largest center in the Eastern Province.

“We have developed Samaco's long-term plan to strengthen its strategy and to fully align with the Kingdom's Vision of 2030, which aims at upgrading investment services on the one hand, and expanding its presence as one of the largest car dealers in the Kingdom, on the other,” he added.

Banoub further said: “With Volkswagen's trends in global markets and the new models launched by the brand in the years 2018 and 2019, which were characterized by German sportiness, elegance and durability, we also had to move with our direction forward and to focus on our customers and their needs and implement an important part of our plan in the Eastern Province, which is to open this mega center.”

“This new center is a strong platform to support our strategy of delivering the best services with the highest technology and equipment, as well as our high-end experience that Volkswagen customers have always enjoyed,” he noted.