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Saudi Tourism Ministry unveils new logo

Saudi Arabia, February 27, 2020

RIYADH: The Ministry of Tourism has unveiled its new logo, which embodies the slogan “Hello World,” a day after the initiation of the new ministry.

The design’s lines and vibrant colors were inspired by the color of the Saudi flag and incorporates the Kingdom’s map.

The new slogan’s reveal coincided with the launching of the new Saudi tourist visa to visitors from all over the world, granting citizens of 49 countries access to the Kingdom, either online or upon arrival.

It also applies members of the Schengen area visa, US visa and UK entry visa, provided travelers have used their visa to reach these countries first, using a national air carrier to reach the Kingdom where they can obtain the visa upon arrival.

The logo reinforces the Ministry of Tourism’s aim to achieve the goals of the national tourism strategy, which includes increasing the sector’s contribution to national income by 10 percent, in addition to creating 1 million new jobs, and facilitating 100 million visits by tourists by 2030.