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Saudi Amaala names hospitality veteran Clavell as new COO

October 13, 2020

Amaala, the ultra-luxury integrated wellness and healthy living project situated along Saudi Arabia's north western coast, has appointed Victor Clavell, a hospitality industry veteran as its new chief operating officer.

With over 30 years of proven excellence at world-leading brands, Clavell brings with him expertise and passion that has established him as a global authority and industry thought-leader.

Over the years, he has guided the openings of numerous top-tier properties across the Americas, Europe, and Asia Pacific for The Ritz-Carlton Hotel Company, Bulgari, W, and Edition hotels.

Clavell joins Amaala’s senior leadership team, working closely with its CEO Nicholas Naples to bring the destination to life over the coming years.

He is well-known for his ability to turnaround properties and create clear distinction from the competition – a skill that will be crucial in establishing and growing Amaala as a global destination.

With an innate understanding of the luxury hospitality business, Clavell steps into a role that will see him lead the operations division across the destination and its three communities – Triple Bay, The Coastal Development and The Island.

Lauding the appointment, CEO Nicholas Naples said: 'As we continue Amaala’s development journey, Clavell’s unparalleled knowledge, stellar reputation and proven ability will prove invaluable in the acceleration and delivery of our operations across the destination.'

'His extensive background in the development of iconic properties across the globe perfectly positions him to lead Amaala’s operations and shepherd the next stages of growth,' he added.

Clavell holds a post-graduate degree in International Hotel Management from the University of Surrey, UK, and a Bachelor of Science in Business Administration and Management from the University of Barcelona, Spain.

He has also completed Harvard Business School’s programme in Executive Education, Strategy Building & Sustaining Competitive Advantage.

On the new role, he said: 'Amaala will set new standards for thoughtful luxury, guest experience and sustainable practices. I look forward to working with some of the best talent in the industry as we forge ahead in the realisation of this ambitious vision.'

A natural linguist, Clavell has a native command of English, Spanish, and Catalan. He is also fluent in French and has mastered conversational Italian.